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Description

There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers.

ISBN

9781618113122

Publication Date

10-2013

Publisher

Touro College Press

City

New York

Keywords

post-secondary education, marketing, higher education

Disciplines

Higher Education | Marketing

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At the Intersection of Education, Marketing, and Transformation

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